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| MK Theatre |
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The Clients Objectives To keep Milton Keynes Theatre high in the public consciousness. To give residents and visitors instant access to show details, theatre information and online ticket ordering. Our Solution Attractive and event specific banner adverts to run continuously through the whole of the site with click through to performance times and an online booking facility. A self editing area on MKWeb provides the ability to instantly publish locally relevant information and last minute changes. Spot adverts on the MKWeb home page promote up and coming shows. The Results "Comprehensive mixed media campaigns have become vital to the success of Milton Keynes Theatre's marketing operation. Web advertising has become an integral part of such campaigns and is a medium, which we come to rely upon more and more. The banner advertising we run on MKWeb provides us with a very direct way of communicating with our potential audience. We're delighted with the impact this has had both in raising the profile of the theatre and more directly, in increasing our on-line sales." Jo Gordon Marketing Manager Milton Keynes Theatre Summary
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