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- 93% of visitors to MKWeb make online purchases with over half purchasing "frequently"*
- 86% of visitors to MKWeb say they will "probably" make a purchase online between November 2003 and January 2004.*
- The number of users purchasing products on line has increased to 9m people, with 70% of users going online to research an offline purchase.**
- 50% of adults in Great Britain are active web users - making the Internet a mass consumer medium.**
- Over £950m was spent online in December 2002 alone and online sales are predicted to increase.**
*MKWeb user survey November 2003
**Sources: TGI.net Wave 4, NOP Internet Monitor Dec 02, BMRB Nov 02, IMRG ConsultancyAdvertising Home Page
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